On-Page SEO
On-page SEO deals with content optimisation, focusing on relevant keywords, readability, meta tags, internal linking, breadcrumbs, image, and video optimisation.
Digital Partridge will work alongside you to ensure your website content is fully optimised for search engines. For further information on this service feel free to contact us.
Keywords
Before you can optimise your website, you need to know what you’re optimising for, and those are the keywords. It is important to understand what phrases users type or speak into search engines.Readability
Factors that influence readability:- Clear headings and subheadings.
- Breaking up the body text into paragraphs.
- Using bullet points where necessary.
- Effective use of white space.
- Internal linking.
Meta Tags
Meta tags include tags such as meta descriptions. A meta description is an HTML element that summarises a web page, is displayed as part of the search snippet on a search engine results page, and provides information on the content within the web page.Internal Linking
Internal links are navigational and contextual links that help Google find, index, and understand pages on your website. Google Search Console has a feature called links that lets you see how your website’s internal links are set up.Image Optimisation
A process of adjusting high-quality web images to use the proper format, dimension, and resolution whilst keeping the files as small as possible. Optimising images can improve a website’s performance.Video Optimisation
Video content on a website is a fantastic way to keep users engaged. Several steps can be taken for optimisation before adding video to your website:- Use of data compression tools
- Convert to a HTML5 supported format.
- Use a content delivery network.
Digital Partridge will work alongside you to ensure your website content is fully optimised for search engines. For further information on this service feel free to contact us.